White-label for marketing agencies
Your agency’s name on the work. Our team behind it.
White label web design and development, white label SEO services, ecommerce, software and WhatsApp automation for agencies in India, United States, Canada, United Kingdom, Europe, United Arab Emirates, Australia and New Zealand. You own the client relationship and typically 55–65% of the margin. We stay invisible, and we sign non-circumvention before we see a client name.
Here to stock product and split the profit instead? That is the 50/50 ecommerce partnership, a separate programme.
Who this is for
- Marketing, design, SEO, PR and content agencies of roughly three to fifty people
- Agencies whose clients keep asking for things outside the core stack — a store, a portal, a WhatsApp bot, an AI agent
- Freelance studios that win more than they can build, and would rather not hire against an uneven pipeline
- Agencies that already resell SEO or web work and want a partner who publishes wholesale rates rather than quoting job by job
Who should look elsewhere
If you want a partner who brings you the clients, this is the wrong programme. Here the client is yours to win and ours to deliver; we do not run lead generation for partners, and we would rather say so now than after the NDA.
If the job is one page, due tomorrow, say so on the call. We can often do it, but it is priced as a rush job on the rate card, and you should know that before you quote your client.
What we deliver under your brand
White-label web development and an SEO reseller programme, under your name
The same services on our own menu — white label web development, SEO, ecommerce and automation — delivered with your logo on the deliverables and your name on the invoice your client sees.
Web design & development
Custom sites built to pass Core Web Vitals and rank, handed over in your client's name with documentation in your voice.
What the service includesSEO
Technical, content, links and generative engine optimisation, reported monthly under your logo so you forward it as your own.
What the service includesEcommerce development
Shopify and custom storefronts, payment and shipping integrations, catalogue SEO — our deepest bench, and the row agencies resell most.
What the service includesCustom software
Portals, internal tools and platforms scoped in phases, so your client sees working software every week and you see it first.
What the service includesAI agents & automation
AI agents and workflow automation built for production, with monitoring and cost modelling, delivered as your agency's AI capability.
What the service includesWhatsApp automation
Business API setup, automated journeys and AI replies with a human handoff, with Meta's per-message costs itemised for your client.
What the service includes
How it works
Brief us. We build under your brand. You invoice your client.
- 01
NDA and non-circumvention
Signed before you tell us anything about the client. Your relationship is protected before the brief exists.
- 02
You send the brief
Scope, brand guidelines, platform, deadline. We come back with a fixed price and a date, usually within two working days.
- 03
We build under your brand
Weekly builds on a staging link you forward to your client as your own, with a written update you can send without editing.
- 04
You invoice your client
Unbranded files and documentation in your voice. You bill at your rate; we bill you at the wholesale rate. Optional support retainer after.
The margin, worked out
Wholesale rates
Published, because you cannot plan a margin against a number you have to ask for. Resale figures are typical Western agency pricing — what you actually charge is entirely your call. Against those, a build typically leaves you 55–65%.
| Service | You pay us (INR) | You pay us (USD) | Typical resale |
|---|---|---|---|
| Business website | ₹55,000 – ₹1,80,000 | $580 – $1,900 | $2,500 – $6,000 |
| Shopify / ecommerce build | ₹1,10,000 – ₹3,50,000 | $1,150 – $3,700 | $4,000 – $12,000 |
| SEO retainer (per month) | ₹28,000 – ₹95,000 | $290 – $1,000 | $1,500 – $4,000/mo |
| Custom software / AI build | ₹2,80,000+ | $2,950+ | $12,000+ |
| WhatsApp automation setup | ₹25,000 – ₹80,000 | $260 – $840 | $1,200 – $3,500 |
Ranges reflect scope. Dollar figures are converted from the rupee price at the August 2026 mid-market rate. Every job gets a fixed quote before it starts, so you quote your client against a number that holds.
What your client pays, against what you pay us — in India (INR)
The right-hand column is our own direct-client price list in your market, the same one on the pricing page. It is what your client would pay us if they came direct, so it is a sensible floor for your quote. Your client-facing price above that is yours to set. Change your market in the header and the column follows.
| Service | You pay us (INR) | You pay us (USD) | Our direct-client price in your market |
|---|---|---|---|
| Ecommerce development | ₹1,10,000 – ₹3,50,000 | $1,150 – $3,700 | ₹1,50,000 – ₹5,00,000 |
| SEO | ₹28,000 – ₹95,000/mo | $290 – $1,000/mo | ₹40,000 – ₹1,50,000/mo |
| WhatsApp automation | ₹25,000 – ₹80,000 | $260 – $840 | ₹35,000 – ₹80,000 |
| Custom software | ₹2,80,000+ | $2,950+ | ₹4,00,000 – ₹15,00,000 |
Wholesale is a rupee price, because an agency partner is buying our Indian cost base — that is the offer. The direct-client column is set against each market’s own benchmarks rather than converted, which is why the gap between the two differs by country. Ranges reflect scope; every job is fixed-quoted before it starts.
The six things agencies actually want to know
Stealing your client would be the worst trade we could make
We sign non-circumvention before we see a single client name: your client stays yours, during the engagement and after. But the contract is the smaller reason to believe it. Partner work is repeat, predictable revenue from someone who already trusts us. One stolen client ends that permanently, and word travels fast in a small industry. The maths is lopsided in your favour.
Your brand, or none at all
Deliverables carry your logo. Documentation is written in your voice. The Tech Genius name appears nowhere unless you want it to.
We stay off your client calls unless invited
Some agencies want us on the technical calls as 'their developer'. Others want us invisible. Both are fine — you tell us which at the start.
One point of contact, and it's a person
You get a named contact who knows your accounts, works Indian hours with overlap into UK and US mornings, and answers on WhatsApp or Slack.
Fixed quotes, before work starts
Your client needs a number that holds. We give you a fixed price and a date, and we absorb our own estimation mistakes rather than passing them to you mid-project.
You always know exactly where it stands
A live staging link and a written weekly update you can forward to your client without editing. Dates are confirmed, not assumed, and anything that moves reaches you long before it reaches them. When your client asks how it is going, you answer straight away — you are always the first to know about your own project.
Programmes by service and by market
The same wholesale card, explained for the thing you actually searched for: white label SEO, white label web development, an SEO reseller programme, outsourced development, and the paperwork for US, UK, Australian and Canadian agencies.
White-label questions
What margin do agencies typically make?
Work it out from the rate card above: our wholesale price against what agencies in your market typically bill puts your margin in the 55–65% range on a build. What you charge on top is your business alone. Retainers usually leave more room than builds, because the wholesale rate stays flat while your client's monthly fee does not.
How do I know you won't steal my client?
You have our signature on a non-circumvention agreement before we see who they are. Beyond the contract, there is a commercial reason to trust it: partner work is repeat, predictable revenue, and stealing one client would end that permanently. The maths is on your side.
Can you work in our project management tools?
Yes. Asana, ClickUp, Jira, Trello, Basecamp, Notion, Slack — we work inside your setup rather than asking you to adopt ours. If you would rather just email, that is fine too.
What are your turnaround times?
A straightforward business website is three to five weeks. Shopify builds are four to eight. SEO retainers run monthly on an agreed deliverable schedule. We give you a date at quoting, and we would rather quote longer and hit it than quote short and miss.
Do you have capacity for ongoing volume?
We take on the partner volume we can genuinely deliver, and say so plainly rather than overcommit. If a month is full you hear it before you promise your client a date.
How does payment work across borders?
We invoice in USD, GBP, EUR, CAD, AED or INR and receive through licensed cross-border payment providers, so you can pay to local account details in your own country. We are a GST-registered Indian firm and our invoices are export-compliant.
Do you run an SEO reseller programme?
Yes — that is what the SEO row of the wholesale rate card on this page is. You resell SEO under your own brand at whatever you charge; we deliver the technical, content and link work and report monthly under your logo. The non-circumvention agreement is signed before you tell us the client's name, so the relationship stays yours.
Can we outsource web development to you as a white-label team?
Yes. Send the brief and you get a fixed quote and a date, usually within two working days. We build on a staging link you forward to your client as your own, hand over unbranded files and documentation in your voice, and you invoice your client at your rate while we invoice you at the wholesale rate.
Can we use you as a white label digital marketing agency, not just for builds?
Yes. The rate card covers the SEO retainer as well as builds, so an agency can run its search delivery and its builds through us as a white label digital marketing agency rather than one project at a time. Reports go out monthly under your logo, and you stay the only name your client sees.
How is this different from hiring an offshore web development company?
Mostly in the terms. An offshore web development company will usually quote job by job and keep its own name on the work. Here the wholesale rate card is published so you can plan a margin before you brief us, every deliverable carries your logo, and non-circumvention is signed before you tell us the client's name. If you want to outsource web development and keep the relationship protected in writing, that is the difference.
Give us something low-risk first
One landing page, one audit, one automation. See how we handle it under your brand, then scale from there.