Compare your options, both sides shown
Every decision below has a case for each side, and each page says plainly when the other choice is the right one. The prices are the 2026 market ranges and our own published figures, so you can check the arithmetic yourself. The same arithmetic applies whether you are choosing a web design agency for a site, a Shopify agency for a store, or an AI automation agency for the systems behind it.
- In-house SEOSEO agency
In-house SEO vs an agency: which is right for you in 2026?
One salary buys depth in your business and one set of skills. A retainer buys several disciplines and a fixed monthly number. Which one you need depends on how much content you publish and who else is on the team.
Read the comparison - US agencyIndian agency
US agency vs Indian agency: cost, time zones, risk and ownership
The cost difference is real and large. So are the time zone, the trust question and the need to check ownership terms in writing. A plain, both-sides account of what a US business gains and gives up.
Read the comparison - FreelancerAgency
Freelancer vs agency: what you actually get at each price
A freelancer is a person; an agency is a process. The price gap between them is large and mostly buys breadth, continuity and paperwork. Sometimes those are exactly what you need, and sometimes they are not.
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Still weighing it up?
Tell us what you are deciding between — an SEO agency against hiring in-house, a freelancer against a studio — and we will say which one fits, including when it is not us.