White-label for agencies, by market
White-label SEO and web design for UK agencies, with the working day almost fully shared
A UK agency that subcontracts to India usually worries about two things before price: whether anyone is awake when the client emails, and whether the paperwork survives the finance director. Both have short answers. India runs four and a half to five and a half hours ahead of the UK, so we are online for most of your day, and our invoices are a zero-rated export in pounds with the VAT reverse charge on your side. What you get for it is white label seo, white label web design and full builds under your own brand, from a team that signs non-circumvention before it knows the client's name.
In one paragraph
The Tech Genius provides white label web development and SEO to UK agencies: the agency keeps the client, the calls and the invoice, and we deliver under the agency's brand at a wholesale rate published on this page. Invoices are in pounds as a zero-rated export of services; we add no VAT and the B2B reverse charge applies on the agency's side. India is four and a half to five and a half hours ahead of the UK, so the working-day overlap is nearly complete, and a written DPA with Standard Contractual Clauses and the UK addendum is available before any personal data moves.
Who this is for
- UK marketing, PR and creative agencies whose clients want a local account manager and a price that fits a small budget
- A web development agency that sells more builds than its developers can ship this quarter
- An SEO agency that wants the technical, content and link work done under its own reports
- Freelance studios in Manchester, Leeds or Glasgow that would rather not hire against an uneven pipeline
- Agencies that outsource web development already and want a partner whose wholesale prices are published rather than quoted job by job
Payment, tax and timezone mechanics for this market are on our UK & Europe page.
What your agency gets
What is included, and what you resell it as
| Included | Detail |
|---|---|
| SEO retainers under your logo | Technical fixes, content written to answer the query, digital PR links and generative engine optimisation, reported monthly in your branding. This is the seo reseller row of the rate card. |
| Sites, stores and software | Next.js and Shopify builds on a staging link you send your client as your own, with unbranded handover files and documentation in your voice. |
| Contract paper | Your agency's terms if they are reasonable, or our MSA and statement of work. Either way the deliverables and their IP end up with your client on final payment. |
| VAT and invoicing | GBP invoices, zero-rated as an export of services from India. We add no VAT; as a VAT-registered agency you self-account under the reverse charge, and we reference your VAT number on the invoice. |
| Payment | Local GBP account details through a licensed cross-border provider, so it is a domestic transfer with no SWIFT fee. |
| Overlap | Nearly the full working day. IST is four and a half to five and a half hours ahead of UK time, so a brief sent in your morning is usually answered before your lunch. |
| Data protection | UK GDPR handled as a processor under a written DPA, with Standard Contractual Clauses and the UK International Data Transfer Addendum for transfers to India. Sub-processors are named publicly, and India has no adequacy decision — we tell you that rather than hope nobody asks. |
| Your client's invoice | Comes from you, at your rate, on your letterhead. Ours comes to you at the wholesale rate and never mentions your client. |
The margin, worked out
Wholesale rates, against what agencies typically charge
Our price is what you pay us. The resale column is observed agency pricing in the US, UK and Australia, not a promise about your market — the margin is arithmetic on published numbers.
| Service | Our wholesale price | In USD | Typical agency resale |
|---|---|---|---|
| Business website | ₹55,000 – ₹1,80,000 | $580 – $1,900 | $2,500 – $6,000 |
| Shopify / ecommerce build | ₹1,10,000 – ₹3,50,000 | $1,150 – $3,700 | $4,000 – $12,000 |
| SEO retainer (per month) | ₹28,000 – ₹95,000 | $290 – $1,000 | $1,500 – $4,000/mo |
| Custom software / AI build | ₹2,80,000+ | $2,950+ | $12,000+ |
| WhatsApp automation setup | ₹25,000 – ₹80,000 | $260 – $840 | $1,200 – $3,500 |
Rupee figures are the contract; the USD column is converted at the rate checked in August 2026. Full card on the white-label page.
How it works
From first brief to your invoice
Step 1
NDA and non-circumvention first
Signed before the client is named. Send your own agency paper if you prefer it.
Step 2
Brief, then a fixed quote
Scope, brand guidelines, platform, deadline. A fixed price in pounds and a date come back, usually inside two working days.
Step 3
DPA and VAT details
We exchange the DPA with SCCs and the UK addendum, take your VAT number for the invoice, and give you our GBP account details.
Step 4
Build in your working day
Weekly staging builds and a written update you can forward unedited. Questions asked in your morning are answered the same day.
Step 5
You bill the client
Handover in the client's name, documentation in your voice, an optional support retainer afterwards.
Why agencies can trust it
What you can check before you send a client name
A published rate card, in rupees and dollars
You can calculate your margin from this page before we have spoken. No other number replaces it later.
GST-registered in India, prices on the site
The registration and the price list are public, so an agency's finance team can verify both before onboarding us as a supplier.
The overlap is the widest of any market we serve
Of the countries we work with, the UK and Europe share the most of our day — four and a half to five and a half hours behind IST, not ten.
Non-circumvention before the brief
The client stays the agency's, in writing, before the agency tells us anything about them.
White-label for UK agencies — questions agencies ask
Whose contract applies — English law or Indian?
We will sign a reasonable UK agency MSA, and most agencies choose their own paper under English law. If you would rather use ours, we provide an MSA and a statement of work. In both cases IP in the deliverables passes to your client on final payment, and the NDA and non-circumvention are signed before the client is named.
How does VAT work on an Indian supplier's invoice?
As a non-UK supplier of B2B services, our invoices are a zero-rated export of services on our side and outside the scope of your VAT; for a VAT-registered agency the reverse charge applies and you self-account. Give us your VAT number and it goes on the invoice. Your accountant will recognise the treatment, and we are happy to talk to them.
What is the timezone overlap for a UK agency?
Nearly the whole working day. India is four and a half to five and a half hours ahead of the UK, which means we can have your answer waiting when you start and still be online through most of your afternoon. Calls fit comfortably inside your hours.
Are you UK GDPR compliant?
Where we process personal data for your client we act as a processor under a written DPA, with Standard Contractual Clauses and the UK International Data Transfer Addendum covering the transfer to India. Our sub-processors are named publicly. We do not hold ISO 27001 or SOC 2 and say so plainly rather than imply a certification we have not been audited against.
Who owns the client relationship?
Your agency does, and the non-circumvention agreement says so before we hear the name. The commercial logic backs the signature: repeat work from an agency that trusts us is worth far more than any single client we could poach, and word travels quickly in a small industry.
What does a UK agency charge, and what does it pay?
Our own direct-client price list for the UK — what your client would pay if they came to us instead of you, so a floor for your quote — puts most business websites at £2,000 to £3,500, Shopify builds at £3,500 to £7,000 and SEO retainers at £750 to £3,000 a month. Wholesale is the rupee rate card above, which is why a build typically leaves an agency 55–65% and a retainer usually more.
Send one brief. See how we work before your client does.
Non-circumvention signed first. A fixed quote inside two working days. Your name on everything the client sees.