A dropshipping partnership where we build the store and bring the customers

You put your capital into inventory, bought at your dealer price, and you handle warehousing and handing each order to the shipping company. We build and run the storefront, the catalogue and product pages, the SEO, content, social and paid marketing that bring the customers, the WhatsApp automation and lead follow-up, and the order management and analytics. Profit from what sells splits fifty-fifty. Neither half is a service you pay for — it is a shared business, so both sides carry real risk.

There is no single figure, because it depends entirely on your category and your dealer's minimum order quantity — a skincare line and an electronics accessory line need completely different opening orders. What we can say plainly: this is not built for testing the water with a token amount of stock. You need enough for a real opening order, enough to stay in stock through the first month live, and enough spare that one slow week does not wipe you out. The actual number gets worked out against your specific category and dealer terms in step one of the process below.

We build and operate the storefront, the catalogue and the marketing systems — that is our half of the deal, the same way we build and run Attardaan India and Tech Depot India as our own businesses. You own the inventory and the category call. Anything beyond that — including what happens to the storefront if the partnership ends — is set out in the written agreement before you commit any capital, not decided after the fact.

Every sale runs through the storefront we build, so revenue is visible to both sides as it happens rather than reconciled from memory at month end. Your dealer cost and the direct costs of that order — shipping, payment gateway fees, returns — come off first. What is left is profit, and that splits fifty-fifty. The reporting cadence and payment method are agreed in writing before your opening order ships, so you know exactly how and when you get paid before any money is moving.

The exit terms — what happens to unsold stock, to the storefront, and to the split — are written into the agreement from day one, alongside the profit split itself. We would rather lose a partnership that was never going to work at the pitch stage than have someone find the exit terms out for the first time three months in.

No — one is the deal, the other is the plumbing. Dealerline is the software that connects a storefront to a dealer's catalogue, stock and pricing, routes orders, and keeps a running settlement of what each side is owed. It is what runs underneath this partnership. If you already have your own storefront and just want that connective layer, without us running the marketing side, Dealerline on its own is the right product to look at.

There is no published requirement either way. What actually matters is that you can source at a genuine dealer price and can commit to holding and moving stock — if you have run any kind of trading or retail operation before, that experience carries over. If this would be your first, say so when you pitch a category and we will factor it in honestly when working out whether it fits.

There is no fixed wishlist. Every pitch is judged on the category itself, the numbers behind it, and the dealer relationship you actually have — not against a list we already decided on. If you are unsure whether yours fits, pitching us is the fastest way to find out.