You bring the stock. We bring the marketing.

You bring the stock: capital into inventory bought at your dealer price, warehousing, and handing each order to the shipping company. We bring the marketing and build the business online: the storefront, the catalogue and product pages, the SEO, content, social and paid campaigns that bring the customers, the WhatsApp automation and lead follow-up, and the order management and analytics. Profit from what sells splits fifty-fifty. Neither half is a service you pay for — it is a shared business, so both sides carry real risk.

Not in the usual sense. In dropshipping the seller never touches stock. Here you buy and hold it at your dealer price, which is exactly where the margin comes from and why this is a partnership rather than a listing fee. What is shared is the online business we build around that stock.

An ecommerce business partnership. A dropshipping partner never holds stock; here you buy and hold it in India at your dealer price and hand each order to the shipping company, while we build and run the online business around it. Profit splits 50/50, and the split, the reporting cadence and the exit terms are agreed in writing before anything ships.

The figure depends entirely on your category and your dealer's minimum order quantity — a skincare line and an electronics accessory line need completely different opening orders. What we can say plainly: this needs a real opening order rather than a token amount of stock. You need enough to open, enough to stay in stock through the first month live, and enough spare to ride out a slow week. The actual number gets worked out against your specific category and dealer terms in step one of the process below.

We build and operate the storefront, the catalogue and the marketing systems — that is our half of the deal, the same way we build and run Attardaan India and Tech Depot India as our own businesses. You own the inventory and the category call. Anything beyond that — including what happens to the storefront if the partnership ends — is set out in the written agreement before you commit any capital.

Every sale runs through the storefront we build, so revenue is visible to both sides as it happens rather than reconciled from memory at month end. Your dealer cost and the direct costs of that order — shipping, payment gateway fees, returns — come off first. What is left is profit, and that splits fifty-fifty. The reporting cadence and payment method are agreed in writing before your opening order ships, so you know exactly how and when you get paid before any money is moving.

The exit terms — what happens to unsold stock, to the storefront, and to the split — are written into the agreement from day one, alongside the profit split itself. We would rather lose a partnership that was never going to work at the pitch stage than have someone find the exit terms out for the first time three months in.

One is the deal, the other is the plumbing. Dealerline is the software that connects a storefront to a dealer's catalogue, stock and pricing, routes orders, and keeps a running settlement of what each side is owed. It is what runs underneath this partnership. If you already have your own storefront and just want that connective layer, without us running the marketing side, Dealerline on its own is the right product to look at.

Previous experience helps and is optional. What actually matters is that you can source at a genuine dealer price and can commit to holding and moving stock — if you have run any kind of trading or retail operation before, that experience carries over. If this would be your first, say so when you pitch a category and we will factor it in honestly when working out whether it fits.

Every pitch is judged on its own merits: the category itself, the numbers behind it, and the dealer relationship you actually have. If you are unsure whether yours fits, pitching us is the fastest way to find out.

A profit sharing partnership. The store, the marketing and the WhatsApp channel are our half of the deal rather than a service you pay for, and we are paid from the split: your dealer cost and the direct costs of each order — shipping, gateway fees, returns — come off first, and what is left divides fifty-fifty. Your half is the stock, bought at your dealer price and held and shipped from inside India. The split, the reporting cadence and the exit terms are written down before anything ships.

Yes, and often better, because your landed cost is lower than a dealer price. For a manufacturer looking for online seller partners the structure is the same: you hold the stock inside India and hand each order to the shipping partner, we build and run the store and bring the customers, and profit splits 50/50. Search 'sell my products online partner' and most of what comes back is a marketplace that charges a listing fee; this is the version where the partner is paid from profit instead.